About Us

At bu, we believe in the power of friendship, self-expression, and empowerment. Our mission is to create more than just lingerie; we're here to build a community where women feel celebrated, supported, and confident in their own skin. Inspired by the bond between best friends, our collections embrace every curve, every imperfection, and every unique aspect of the female form. We're more than just a brand; we're a movement dedicated to uplifting women and promoting positivity, inclusivity, and self-love. Join us at bu and let's celebrate the beauty of being unapologetically YOU.

Our Vision

The vision for bu is to create a vibrant and inclusive community where women feel empowered to embrace their true selves, support each other unconditionally, and celebrate the bonds of friendship. We aim to redefine traditional notions of femininity by promoting authenticity, self-expression, and mutual respect among women of all backgrounds.

Through our lingerie collections, social media presence, and content, we inspire confidence, foster connection, and cultivate a sense of belonging. bu is more than just a fashion brand – it's a movement that champions female friendship, empowers women to embrace their imperfections, and encourages them to live boldly and authentically.

Ultimately, we envision a world where women feel valued, supported, and celebrated for who they are, both individually and as part of a collective sisterhood. We are more than a product brand; we are a lifestyle brand. A subscription with us means more than just receiving a delightful and delicate surprise each month. It’s a chance to be part of a network of beautiful souls who cherish life, femininity, powerful community support, and above all, best-friendship. Welcome to the #bubestiesclub.